I created a line of tea designed for a specific audience. I created the line "Sick Day Sips"- Tea catered towards kids when they aren't feeling well. The flavors were chosen based on their properties of healing, and the packaging was designed to look kid friendly. There is a guide on the side of how to steep the tea and a warning that the tea should be cooled before serving it to a child. I loved the outcome of this project and I could really see myself picking this up at a store when I'm not feeling well, because the packaging is bright and simplistic since it's supposed to be geared towards children.
Here are the final mockups of each element.
The packaging was designed to pull out much like a matchbox.